PLATTE EDUCATION SERIES SPRING 2026 SEMINAR #4

PLATTE EDUCATION SERIES SPRING 2026

SEMINAR #4
BOOST TALK ABOUT PR WITH RAFAEL SERGI

The workshop will focus on the value and role of public relations. Rather than approaching PR as a purely promotional tool, the session will explore how communication helps shape a brand’s identity, positioning, and long-term cultural relevance.

Rafael Sergi is a communications and PR specialist with over a decade of experience across fashion, culture, and the arts. Based in Berlin, he has worked both within PR agencies and as an independent consultant, collaborating with international labels such as Acne Studios, Thom Browne, and Wood Wood, as well as Berlin-based designers including Clara Colette Miramon, Haderlump, Sia Arnika, and Unvain. In the cultural field, he has led communications for institutions and platforms such as Berlin Atonal, Fotografiska, Schinkel Pavillon, and La Biennale di Venezia – Musica. His practice combines cultural strategy with social awareness, focusing on building meaningful narratives and long-term connections between creative practices and their audiences.

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