Education - Brand Stack & Audience for Fashion

This session held by Rune Orloff is all about getting tuned in on who you’re designing for — and making sure your brand actually speaks their language. We’ll break down the brand stack in a simple way: what you stand for, how you show up, and the visual world you create around your products. This will be done through a visual reference technique.You’ll explore and define a specific audience by collecting image and video references that capture their style, energy, and cultural touchpoints.

Instead of guessing who your customer is, we’ll build a visual and emotional picture of them — what they care about, how they dress, where they find inspiration.By the end, you’ll have a sharper target group and a brand expression that feels aligned and intentional.